Ossimori, the brand invented by duo M.E. Evans, and Jessica Turner are at it again with their fantastic, over the top guerrilla marketing projects. Picture this: Five beautiful women, blindfolded sitting on the backs of five men, wearing nothing but company T's, and boy panties with a gun on the bum. Now, add the fact that this scene is set up in a heavily trafficked ancient piazza in Florence, and you can't beat it. Ingenuity, sex, the creep factor, all things Ossimori.
The Italian design company was formed only one year ago, yet somehow are already making a name for themselves with their luxury comfort T's, and eery, obsessive concepts. "Concept is important to us" says Turner, "Ossimori was born out of the need to create, combining elements of design and art. The duel nature of humanity is our common theme. The nonsense of it.". You can see the concept clearly, and consistantly in their art shows, art work, and even their advertisements. Spring Summer 2011 slogan, "Love Made Hard" is a sexual inuendo that carries the theme well. "There is a constant contradiction between the reality of life and fantasy," says Evans, "love being the greatest example. It is always presented in an unattainable way: The prince, the lady, the long gazes, the chaste affairs. But love is not about purity; it's about anger, the carnal urges, the jealous driven need to rip your love into pieces, to hurt them tenderly and then to kiss it all better.".
While some people might not get the theme, and might not understand their sarcastic, dark humour behind their work, but even those people get quality. I have to admit, of all of the T's I have ever worn in my life by American Apparel, or Gap, I have never found a T that is more comfortable with a better long, slender fit. The Italian standards of quality, and luxury are never a disappointment. If you are looking for something well made, comfortable, durable, and artistic you must order something from Das Gift by Ossimori. Spring/Summer line of T's is now available online or in select boutiques worldwide.
